Available · Open to Relocation

Nishant Choudhary

Head of E-Commerce & Category Management

Director – Marketplace Strategy
P&L Leadership · Digital Growth · APAC & MENA

20+

Years Experience

40%+

Revenue Growth

$5M+

Portfolio Managed

Global Markets

↗ Get in Touch View Experience

Core Expertise

What I Bring

🛒

E-Commerce Strategy

Scaling Amazon, Flipkart, Noon & global marketplaces

📊

P&L Ownership

End-to-end revenue, cost optimization & profitability

🗂️

Category Management

Merchandising, product lifecycle & category expansion

📈

Digital Marketing

ROI-driven campaigns, SEO/SEM, CRM & paid media

🤝

Strategic Partnerships

OEM alliances, vendor development across APAC & MENA

🌐

Global Expansion

India, UAE, Singapore & Southeast Asia market entry

🏪

Omnichannel GTM

Integrated online-offline go-to-market execution

🤖

AI in E-Commerce

Automation, CRM intelligence & AI-driven innovation

Career Journey

Work Experience

Head of Partnership & E-Commerce

Veira Group

Dec 2022 – Present

📍 Noida, India

Channel Management: Engineered placement & expansion strategies delivering 30% sales increase in year one.
Strategic Partnerships: Forged OEM, OS & retail alliances driving 40% market share growth.
Lifecycle Optimization: Accelerated time-to-market by 20%, reduced operational costs by 15%.
Quality Assurance: Elevated product reliability by 35% through enhanced QA frameworks.

Head of E-Commerce & Digital Marketing

NRRS (Cycle Agarbatti)

Oct 2021 – Nov 2022

📍 Delhi, India

Marketplace Management: Oversaw USD 5M portfolio across Amazon & Flipkart — 40% online sales growth.
ROI Optimization: Achieved 30% ROI improvement while reducing customer acquisition costs.
Profitability: Drove 50% net profit growth within one year.
Business Growth: Delivered 2x overall growth in six months via digital-first strategy.

AVP of Sales & Marketing

Staunch E-tail Services LLP

Dec 2017 – Dec 2019

📍 Delhi, India

Business Turnaround: Achieved 2x turnaround in 7 months through strategic negotiations & pricing optimization.

Director of Marketing

Anchanto Pte. Ltd

Nov 2016 – Jul 2017

📍 Singapore & India

CRM Optimization: Boosted lead generation by 25% via advanced automation frameworks.
Product Launch: Pioneered SelluSeller SaaS platform launch across Southeast Asia.

AVP of Marketing

Zoffio.com

Jul 2015 – Jul 2016

📍 Bangalore, India

Growth Strategy: Boosted website traffic 5x through multichannel marketing initiatives.
Campaign Management: Achieved 50% increase in ROI via targeted digital campaigns.

Prior Career Highlights

Various Organizations

2005 – 2015

AVP – Digital Marketing · Sports365.in, Bangalore (Nov 2013 – Jul 2015)
National Key Account Manager · Ingenico-Ogone, India & APAC (Feb–Oct 2013)
Category Head · Hushbabies–Snapdeal.com, Delhi (Sep 2011 – Feb 2013)
Category Head · Infibeam.com, Delhi & Ahmedabad (Oct 2008 – Sep 2011)
Vendor Development Manager · Talash.com, Ahmedabad (Aug 2005 – Sep 2008)

Entrepreneurship

Founded & Led

// Co-Founder

Healthy18.com

2011 – 2013

3,000+

SKUs

25,000+

Users

95%

On-Time Delivery

100+

Brand Partners

One of India's first e-health & wellness platforms integrating online store with pharmacy outlets.
Scaled to 25,000+ users in 16 months via digital campaigns & affiliate programs.
Introduced subscription models, boosting retention by 20%.

// Co-Founder & Business Head

PMC Consultants Pvt Ltd

2020 – 2021

₹1 Cr

Seed Funding

10+

FMCG Brands

1,500+

Retail Outlets

95%

Client Retention

Raised INR 1 Cr seed funding, scaled to multi-crore turnover in 18 months during COVID-19.
Signed 10+ FMCG brands & launched Super Stockist operations in North India.
Grew retail presence to 1,500+ outlets across GT, MT & e-commerce.

Credentials & Badges

Certifications

Verified credentials from Google, Microsoft, and Cisco — underpinning two decades of digital marketing, analytics, networking, and e-commerce expertise.

NETWORKING

🌐

CCNA

Cisco Systems

Certified · 2007

★★★★★

Professional Grade

ANALYTICS

📊

Analytics Certification

Google

Certified · 2016

★★★★★

Data & Insights

PAID ADS

📢

AdWords Certification

Google

Certified · 2016

★★★★★

Search Marketing

MOBILE

📱

Mobile Advertising

Google

Certified · 2016

★★★★★

Mobile Strategy

COMMERCE

🛍️

Shopping Advertising

Google

Certified · 2016

★★★★★

E-Commerce Ads

MICROSOFT

💡

Bing Ads Accreditation

Microsoft

Certified · 2016

★★★★★

Search Advertising

MARKETING

📋

AMS Certification

Ximim

Certified

★★★★★

Marketing Systems

Technical Expertise

Skills & Tools

🛒 E-Commerce Platforms

Amazon Seller CentralFlipkart Seller Hub Noon Seller LabCarrefour Marketplace NamshiSharafDG Amazon.aeMagento ShopifyWooCommerce

📢 Digital Marketing

Google AdsMeta Ads Manager SEO / SEMGoogle Analytics 4 Google Tag ManagerA/B Testing HubSpotMailchimpCRM

📦 Category & Product Tools

ChannelAdvisorVinculum Anchanto SelluSellerUnicommerce PLMInventory Management

🗂️ Project & Productivity

MS ExcelMS PowerPoint MS ProjectTrello AsanaJira SlackConfluence

🎨 Design & UI/UX

Adobe PhotoshopAdobe Illustrator CanvaUI/UX Prototyping

🌍 Languages

EnglishHindiSpanish

Nishant Choudhary